1) Loyal - customers that has strong ties with the suppliers.
2) Opportunistic - customers that consider other benefits from the suppliers. These types of customers do not have loyalty to any suppliers.
3) Seasonal - customers that buy product from time to time or on a “as per requirement basis”.
4) Incidental - those who become customer by chance.
·
A) Regular user-those who have encountered problems with other
suppliers.
·
B) New -those who buy the product at given period of time.
Among these customers, the opportunistic customer is the most
common and right now due to cut throat competition, they are becoming to be so
powerful that in every negotiation with the supplier, they usually have the
leverage and dictates the direction of the bargaining.
Since the objective nowadays of the water stations is to outsmart each other by offering so many benefits to the client in order to get them, unknowingly they are being armed with all the artilleries that they will be using during the negotiation.
Water stations have created their own ghost which will later haunt them.
Sad to say, but that is the reality right now and as of the moment, no concrete solution is being undertaken on this issue.
Since the objective nowadays of the water stations is to outsmart each other by offering so many benefits to the client in order to get them, unknowingly they are being armed with all the artilleries that they will be using during the negotiation.
Water stations have created their own ghost which will later haunt them.
Sad to say, but that is the reality right now and as of the moment, no concrete solution is being undertaken on this issue.
Address: 3453-55 V. Mapa Street
Santa Mesa, Manila 1016 Metro Manila, Philippines
Office hours: Monday - Saturday 8:00 AM - 5:00 PM
Hotline: (02) 5679999
Website: http://shanghaioriental.com/
